Tesla Superchargers

Need Tesla? We build it. Here's how we decide when you should.

A Supercharger is the most recognized charging brand on the road, and for some properties it's exactly the right call. For others, a NACS-equipped unit from another manufacturer serves the same Tesla drivers and earns more. We build both, so we have no reason to steer you.

DC fast chargers at a convenience store at dusk
The trade

What you get with Tesla, and what you give up.

Tesla Supercharger V4

The badge, the fleet, the hands-off build.

  • Your property shows up in the default navigation of the largest EV fleet on the road — drivers can switch on open network selection and see every other network too
  • Tesla covers maintenance on the hardware — the servicing is not yours to chase
  • Magic Dock CCS adapter and a card reader, so non-Tesla EVs charge too
  • Up to 250 kW per post today, more as the V4 cabinet rolls out
  • One car per post — four posts is four stalls
  • The highest-cost lane: equipment is priced at the upper end of the market
  • Tesla keeps a share of every kilowatt-hour, which Tesla sets, and it runs on Tesla's software rather than ours
  • Tesla's platform on Tesla's fee structure — hands-off, and not yours to set
Right when traffic is high, the site is corridor-facing, and the Tesla badge itself will pull drivers off the highway.
SK Signet · Topstar · with NACS

Your name on the station. Every Tesla still charges.

  • NACS and CCS1 on the same unit — Tesla and everyone else, no adapter
  • Two stalls per charger; cost per stall lands well under the Tesla lane
  • Right-size the power: 400, 200, or 60 kW to match dwell and your tariff
  • Your brand and your pricing; the incentives are yours
  • Owner-operated economics we underwrite first
  • Connect 10 runs it — your access rules, your pricing, and us on the phone
  • No Tesla badge — the site gets promoted rather than recognized, which is what Recharge Labs is for
  • Service is yours to own, and we operate it for you
Right for most retail and c-store sites, and for any site where the power bill, not the badge, decides the return.
Three questions

How we call it on your site.

First, the half that isn't in dispute: either lane brings the same visit. A driver parks on your property for about half an hour and the rest of the property keeps what that half hour is worth — a basket, a room, a return trip — whether the post says Tesla or says your name. The second stream is lane-independent. What's left to decide below is brand and stall economics, and these are the three questions that decide it.

Will the badge itself change how many cars stop?

On a corridor exit competing with the next exit, yes — drivers route to the Supercharger they already trust. On a grocery-anchored strip serving the neighborhood, the cars are already there; the badge changes little.

Corridor: leans Tesla
Is the return set by traffic or by the power bill?

Where dwell is long and traffic is moderate, demand charges decide the return, and a right-sized 60–200 kW unit beats a premium build. Where traffic is heavy, throughput carries the cost of either lane.

Power-bill sites: leans the bench
Whose name do you want on the lot?

Some owners want the Supercharger sign because their customers do. Others are building a branded amenity — the way the biggest retailers moved from hosting to owning. Both are legitimate; only one is yours to brand.

Owner brand: leans the bench
NACSon every DC unit we carry, so Tesla drivers charge on all of them
1 : 1Tesla post to vehicle — compare cost per stall, not per unit
Upper endTesla equipment is priced at the upper end of the market — installation and make-ready are separate
$125K–190Ktwo-stall 200 kW build installed, before incentives — service capacity, run length and civil work decide where you land

Equipment bands before make-ready and incentives; realized charging speed is set by the vehicle, not the charger. Full specs and the rest of the lineup on the equipment page.

The software

The software comes with the lane.

The hardware question is the smaller one — either way you buy the equipment and you own it, and either way we help you operate it. Installation is your call: bring your own contractor, or we turnkey the whole project. The real difference is the software. Both lanes answer the same four questions — who plugs in, what they pay, whether it's working, and where the money lands. The difference is who answers them.

On the Tesla lane

Tesla's platform runs the site.

Tesla's app, Tesla's driver support and Tesla's badge — though the badge is optional, since you can wrap or rebrand the unit. You set the price, and Tesla keeps a share of every kilowatt-hour, which Tesla sets. You own the equipment; the software layer is theirs, not ours — you control pricing, Tesla controls cost.

Ask Tesla for their current terms and put them in your model before you commit — it's a real line, not a rounding error, and it's the same question you should ask us. For a lot of owners the trade is worth it: it's the most hands-off charging there is.

On the bench lane

Connect 10 runs the site, and you set the price.

One rate today, another next quarter, a guest rate and a public rate if you want both. Access is yours to open or gate, and we're the ones on the phone when a driver needs help.

The four questions, and what each platform charges to answer them →

And on either lane, the badge only decides who already knows the site is there. Everything else is promotion, which is a separate job from running the charger — that's Recharge Labs, and it works the same on a Tesla build as on ours.

You own the asset in both lanes. The question is whose software runs on top of it, and what that software charges — and we'll build you either one.

Either lane, same first step

Score the site before you pick the charger.

The Tesla decision is a hardware decision, and hardware comes after the site clears. Site Logic scores your address against a continuously monitored network of real stations — traffic, the home-charging gap, and what's already built nearby — in about a minute, free.

What happens next is yours to pick. Score it, learn how the call gets made, and make it yourself — the three questions above are the whole method, and they work on any quote from anyone. Or write us a check and we'll size it, build it, and run it. We're fine either way; we're not fine with you buying a lane you can't explain.

Run the free evaluation →
1
Evaluate — freeRevenue range, competition, site score.
2
Size — with youTesla or the bench, kW and stall count, on your tariff.
3
Build & operateOne provider from drawing to running.
Get started

Talk to a team that builds both.

Bring the address. We'll bring the data, your utility's rates, and a straight answer on the Tesla question.